I want to understand the market landscape

Does the world really need another app? Maybe. Can we help you to better understand the market into which you might be launching your digital product? Absolutely.

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Great products solve problems, so the best way to help shape your digital product strategy is to understand the market.

We look to fully understand the following before beginning to shape a product plan:

    The competition - We form a picture of what's already out there, what are the threats and opportunities of the market?

    Behaviour - How are people using and engaging with current products?

    Context - What's driving these behaviours and why is there a need?

    Data - Thorough data analysis gives us the evidence to support any conclusions.

In the early stages of defining a product, we explore propositions and ideas with a small group.

We may then look to test initial ideas with users. Our trained team facilitates groups or one-to-one studies either in our dedicated test space, virtually or out in the field.

This culminates in a thorough examination of the market place to make an informed decision about the direction of a product as early in the process as possible.

Great products solve problems, so the best way to help shape your digital product strategy is to understand the market.

We look to fully understand the following before beginning to shape a product plan:

    The competition - We form a picture of what's already out there, what are the threats and opportunities of the market?

    Behaviour - How are people using and engaging with current products?

    Context - What's driving these behaviours and why is there a need?

    Data - Thorough data analysis gives us the evidence to support any conclusions.

In the early stages of defining a product, we explore propositions and ideas with a small group.

We may then look to test initial ideas with users. Our trained team facilitates groups or one-to-one studies either in our dedicated test space, virtually or out in the field.

This culminates in a thorough examination of the market place to make an informed decision about the direction of a product as early in the process as possible.

Related Work

How we helped Big Issue North understand the market landscape

Big Issue North

When Big Issue North chose us to build their mission-critical app, the number one challenge was visibility. Our Managed Services team worked closely with they the client to make sure the app was fully optimised for the search term in this very saturated market.

See our case study
BigIssueNorth

How can Apadmi help me understand the market landscape?

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