Lexus

IS Series App

Client
Lexus
Platforms
Deliverables

The highly visual and interactive iOS brochure app used in Lexus showrooms.

In partnership with award winning agency Amaze, Apadmi have created the app for the launch of the Lexus IS Series used in Lexus showrooms around the world.

Available in 30 Languages

Compatible with iPad 2 and running on iOS 5.0 and above, users can easily change the interior and exterior colours of the car in a movie, pause the film and interact to find out more; learn about the main features, browse the gallery, explore specifications and equipment. The app is designed to work offline, enhancing the user experience within a dealership environment.

IS

Series
The app is integrated with the CMS server for latest price and information updates meaning all information is accurate in real time.

“We worked with Apadmi to create our video and create a mobile experience which formed part of the wider IS campaign. The apps main use is within Lexus showrooms to inspire and inform customers and offer something beyond a traditional print brochure”

Andrew Bennington

European Director at Amaze

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