In partnership with digital agency, Amaze, we built an iPad app that brought the key features of the new Lexus IS model to life in a way that paper never could.
The experience was built around an interactive 360-degree view of the user’s chosen car model, allowing them to rotate the car in any direction, as well as change the colour, wheels or optional extras for the interior or exterior. This made for a much richer sales conversation.
Our solution would be used in 35 different countries, meaning a multitude of environments needed to be catered for. So we had to ensure that the mobile solution would work without an internet connection. Data was downloaded and stored locally, and we balanced the need for high-quality visual and audio files with application performance and UX.
Lastly – it was a sales tool, so pricing and and other information was continually changing. We integrated with Lexus’ CMS servers for real-time data feeds.