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  2. An evening with Apadmi

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  4. Event: Maximising mobile to drive loyalty

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  6. How to finesse your app optimisation strategy

  7. Insights

    1. Apadmi Asks

      1. Apadmi Asks: Data or design - what’s driving digital products?

      2. Apadmi Asks: Is the ubiquity of tech consistently useful?

      3. Apadmi Asks: What's next for technology in financial services?

    2. Blog

      1. Architecture that understands mobile: Why the backend must catch up

      2. Introducing Roxy Harding, Apadmi’s new Learning and Development Business Partner

      3. Meet the Apadmi Performance team

      4. Without mobile apps, omnichannel efforts risk falling flat, rendering your approach ineffective

      5. ‘A coding education like no other’: our Northcoders graduates

      6. 10 questions for our Account Director, Mischa Gatti

      7. 10 ways to supercharge your marketing strategy with App Store Optimisation

      8. 4 ways to win at app accessibility

      9. 5 Financial Services trends we’re excited to explore at Money20/20

      10. 5 mobile loyalty trends you need to know for 2025

      11. 5 reasons to attend the Retail Technology Show

      12. 5 things we learnt from Apadmi’s Accessibility ThinkTank

      13. 5 things your customer wants from a travel app in 2026

      14. A comprehensive guide to voice technology in apps

      15. A day in the life of a… HR & Recruitment Officer

      16. A day in the life of a… Mobile Intern

      17. A Day in the Life of an App Developer

      18. A year in review - 5 things we learnt in 2023

      19. Adobe Digital Trends 2021 Financial Services & Insurance report spotlights the need for mobile

      20. Agentic retail is here

      21. AI in customer service: How chatbots and virtual assistants are reshaping mobile apps

      22. Apadmi 2024 - A look back on another stellar year

      23. Apadmi 2025: A year in review

      24. Apadmi supports the Degree Apprenticeship Scheme

      25. Apadmi Venture JigTalk launches in London

      26. App Accessibility: How to make an app for everyone

      27. Apple WWDC 2024: what is (or isn’t) causing a stir for mobile experts?

      28. Apple’s WWDC 2023: The good, the bad and the (virtually) ugly

      29. Apps from behind the wheel

      30. Are you investing in the right technology?

      31. Avoiding inertia with integration - more than just putting tech together

      32. Behavioural science, data and tech in Financial Services

      33. Beyond offers & points: Designing to keep users engaged and retained

      34. Beyond the build: How to continuously optimise your app for success

      35. Beyond the screen - agentic lifts lid on life without displays

      36. Building high-performing product teams at Europe's leading digital product consultancy

      37. Can apps be an antidote to the death of the third party cookie?

      38. Chatbots: the ultimate guide for 2021

      39. Considering technology that supports and celebrates women

      40. Could Custom Product Pages be the key to increasing your app's download conversion rate?

      41. Could the digital ticketing mandate be a valuable mobile moment for football clubs?

      42. Covid-friendly usability testing

      43. CRO for mobile: Designing for incremental growth

      44. Customer experience in finance: How to be the best and beat the market

      45. Delivering pizza, personalisation and pounds in the millions

      46. Digital customer journeys for businesses using mobile

      47. Digital onboarding in banking

      48. Does less friction mean more fraud in financial services?

      49. Driving Tech Innovation in Retail with Domino’s Pizza, Co-op and New Look

      50. Drowning in data: How to take control

      51. Effective app store community management: Turning 1 star to 5 stars

      52. Empowering charity with tech: Big Issue North and Apadmi create the Street News app

      53. Endurance sport tech: an emerging sector from the new mid-life crisis

      54. Ethical data capture using mobile technology

      55. Everything you need to know about Apple’s latest account deletion guidance

      56. Everything you need to know from Google I/O 2023

      57. First-year In The Industry: Apadmi’s Marketing Apprentice

      58. Five considerations for how digital can deliver loyalty

      59. Five key trends in health and fitness apps in 2021

      60. From AI to Z: Dissecting Google I/O 2024 from a mobile perspective

      61. From ChatGPT to shopping agents: The silent disruption already under way

      62. Gamification in mobile apps: boosting loyalty and optimising conversion

      63. Gamification: How to take your customer experience from easy to epic

      64. Google is changing the way it calculates app ratings, and here is everything you need to know about it

      65. Growing customer expectations in Financial Services, and how tech is rising to meet them

      66. Highlights from Manchester Tech Fest

      67. How AI-driven personalisation is redefining mobile user experiences

      68. How app development across various app stores uses security and privacy

      69. How Apple’s Live Activities are changing the app landscape

      70. How are digital products driving utility in the world of utilities?

      71. How can mobile bridge the gap between FMCG brands and customers?

      72. How does digital product ownership fit into your mobile journey?

      73. How In-App Events Can Improve Your App Store Optimisation

      74. How mobile-first strategies are reshaping digital experiences

      75. How Product Page Optimisation could improve your app’s visibility and drive downloads

      76. How retail apps transform the shopping experience

      77. How to approach app development in the finance industry

      78. How to break out of a tech rut

      79. How to create a high-impact In-App Event strategy that engages mobile customers

      80. How to develop a successful banking app

      81. How to innovate beyond tired legacy systems

      82. How to know if your customer loyalty scheme really delivers

      83. How to make the most of Google Play Promotional Content to boost app visibility

      84. How to measure app performance

      85. How to migrate millions of app users

      86. How to prepare for AI impact on App Store and Play Store search

      87. How to test the accessibility of your app

      88. How to turn signals into strategy with mobile data and AI

      89. How to use your app to improve business performance

      90. Ignoring user needs costs time and money - how can User Research help?

      91. Innovation in wealth management

      92. Inside Shoptalk 2026: AI, authenticity, and a retail industry still figuring it out

      93. Introducing Laura Herbert, Apadmi’s new head of people

      94. Introducing Scott Threlfall, Apadmi’s new Digital Product Director

      95. Is the price always right? Choosing a suitable business model for your app

      96. Is the unbundling of financial services good or bad?

      97. Is your business set up for sustained growth?

      98. Join local tech innovators making a global splash at Manchester Tech Fest 2025

      99. Loyalty is not a scheme - musings from Europe's friendliest loyalty event

      100. Mastering data management in app development

      101. Maximise Your App Downloads With App Marketing

      102. Maximising Apple's latest App Store Optimisation updates for increased visibility

      103. Mobile app redesign: The ultimate guide

      104. Mobile done right: Why mobile matters more than ever

      105. Native mobile app development in 2021

      106. Progressive web apps vs. native apps: Which is right for your business?

      107. Retail Tech Show 2025: Balancing economic pressures and digital priorities

      108. Rethinking what’s next: Exploring future display tech across key sectors

      109. Simplifying app security: build a secure codebase

      110. Simplifying app security: Getting started

      111. Simplifying App Security: Safeguarding Apps Against User Error

      112. Simplifying app security: what are the best app security measures for you?

      113. Single Customer View: The next leap forward in conversion optimisation

      114. Sri Lanka’s “mobile moment”: Key trends shaping the future of customer experience in an increasingly digital region

      115. Stability and enhancement: The importance of making mobile reliable, scalable and futureproof

      116. Striking data’s sweet spot in financial services

      117. The "stack struggle": How brands are managing huge numbers of applications in their stack

      118. The App Store has updated its submission requirements, here’s everything you need to know

      119. The benefits of wearable technology for businesses in 2021

      120. The Big Handshake 2024 - lifting the lid on loyalty

      121. The Co-op Membership App, as told by Team Apadmi

      122. The Complete Guide to App Security

      123. The Digital Transformation of Patient Care in a Post COVID World

      124. The essence of a successful retail app

      125. The evolution of digital solutions in insurance

      126. The future of mobile payments: What’s next for digital wallets?

      127. The importance of app development in customer loyalty

      128. The importance of discipline in delivering great digital products

      129. The importance of product management that understands mobile

      130. The missing layer: How trust and payment make agentic retail plausible

      131. The mobile app development process: A guide to building better apps

      132. The power and pain of product refinement

      133. The power of pocket nudges: How push drives real-world action

      134. The rise of self-service in travel: How mobile apps are empowering customers

      135. The rough ground: How will agentic retail actually arrive?

      136. The value of user research when designing mobile experiences that drive loyalty

      137. Too much time? How to really measure the success of your digital product

      138. Usability testing: recognising and adapting to different user personalities

      139. Using Data Analytics To Improve App Development

      140. What are the minimum accessibility requirements for apps?

      141. What can we do with data in financial services?

      142. What can we learn from the next generation?

      143. What challenges can insurers overcome with mobile?

      144. What does being a Microsoft Gold Partner mean to Apadmi?

      145. What is Digital Product Development?

      146. What is digital transformation, and what does it mean for mobile?

      147. What is UI design? A guide to shaping user interfaces for mobile success

      148. What is UX design? A comprehensive guide for improving mobile user experiences

      149. What role do mobile apps play in retail?

      150. What to expect from Apple’s Peek Performance event

      151. What to look for in an App Audit

      152. What you need to know about age assurance changes in the App Store, and what it means for your mobile product

      153. What you need to know about recent Apple ecosystem changes

      154. Where to start with technology problems and how to solve them

      155. Why have an airline app in an agent-mediated world?

      156. Why mobile app development is crucial for businesses with growth ambitions

      157. Why specialist mobile teams outperform generalist digital teams

      158. Why testing should go beyond checking: Stepping over the “passed” or “failed” mindset

      159. Why the tech industry needs to do more to attract and support LGBTQ+ talent beyond Pride Month

      160. Why Voice Technology is Future-Proofing Industries

    3. Events

      1. Advance your app: How to finesse your app optimisation strategy, a webinar

      2. Apadmi & Friends - Amsterdam

      3. Apadmi at Shoptalk Europe 2025: The major mobile opportunity for retail

      4. Apadmi at World Aviation Festival 2025

      5. Architecting successful digital products, Manchester

      6. Can apps keep customers coming back for more?, Manchester

      7. Finding time for the future with Tom Cheesewright, Manchester

      8. Future proofing your tech strategy in 2024, Amsterdam

      9. Insights from The Big Handshake 2025 - Europe's friendliest loyalty event

      10. Leveraging data to improve product performance, Manchester

      11. London Optimisation Breakfast: Strategies for customer retention and revenue growth

      12. Loyalty Learning Lab with Apadmi, Talon.one and Tecsa

      13. Manchester Accessibility Forum at Co-op's Headquarters, Manchester

      14. Maximising Mobile Masterclass Warsaw

      15. Maximising Mobile Roundtable: An extraordinary enabler of loyalty

      16. Maximising Mobile with Virgin Media 02 and Holland & Barrett, London

      17. Maximising mobile: why apps are no longer optional in retail

      18. National Media Trust Monitor: Trust in Dutch news is holding steady, attention isn’t.

      19. Recharging mobile experience: Apadmi at Talon.one’s 2025 INCENTIVIZE

      20. Retail Tech Show 2025: What leading brands shared on the future of mobile, loyalty and retail experiences

      21. Roundtable: An agent of change - next generation mobile

      22. Roundtable: How can mobile maximise insurance experiences?

      23. Roundtable: The future is personal - unlocking AI-Driven customer experiences with Bloomreach

      24. Tech talks summer soiree: The future of digital products, Manchester

      25. The Future of Mobile, Amsterdam

      26. The problem-solving power of technology, Manchester

      27. Webinar: The BIG Handshake Debrief: The next move for loyalty leaders - with Apadmi, Braze and Talon.one

      28. Which tech trends are really driving mobile digital products?, Manchester

      29. Workshop: Optimising your digital product to unlock true value

    4. News

      1. Have yourself a mobile little Christmas…

      2. 10 years in mobile

      3. A great start to the year for the SailGP app

      4. Amplifying Co-op Membership with new app features

      5. Apadmi & Wattbike: Driving Innovation

      6. Apadmi accelerates into 2026: New clients and people drive revenue growth

      7. Apadmi and Co-op win the Best Ecommerce App

      8. Apadmi and Droids on Roids - why we've come together

      9. Apadmi and Pennies forge transformative partnership to boost the micro-donation movement

      10. Apadmi and Pinch - why we’ve come together

      11. Apadmi and The Mobile Company - why we’ve come together

      12. Apadmi appoints Paul Brennan as Chair

      13. Apadmi bolsters leadership team for next phase of growth following recent investment

      14. Apadmi boosts Dutch position with additional Amsterdam expansion

      15. Apadmi delivers improved CX as iD Mobile reaches 2 million subscribers

      16. Apadmi enjoys another year of financial growth

      17. Apadmi expands further into Europe with Polish acquisition

      18. Apadmi expands into Europe with new Netherlands office

      19. Apadmi hits record annual growth

      20. Apadmi invests in new childcare disruptor: Student Nannies

      21. Apadmi joins forces with The Mobile Company

      22. Apadmi makes prestigious Fonk150 list in the Netherlands

      23. Apadmi makes Sunday Times Best Places to Work 2023

      24. Apadmi makes Sunday Times Best Places to Work for second year in a row

      25. Apadmi makes Sunday Times Best Places to Work for third year in a row

      26. Apadmi marks its tenth year with huge growth

      27. Apadmi opens new tech hub in the heart of Edinburgh

      28. Apadmi partners on new chart-topping loyalty currency app Spenn

      29. Apadmi partners with Neurodiversity in Business

      30. Apadmi proud to partner with Poundland on new Perks app

      31. Apadmi Ranked as Clutch Top 100 Company for Fast Growth

      32. Apadmi secures investment from CBPE to accelerate European growth

      33. Apadmi selected to bring My First Five Years to life

      34. Apadmi teams up with EE to create network and innovation partnership

      35. Apadmi welcomes Global CMO as part of international expansion

      36. Apadmi's new Chair shares why he's joining Europe's fastest-growing digital product consultancy

      37. Apadmi’s new Chief Growth Officer shares mobile experience and ambitions

      38. Asda partners with Apadmi to accelerate mobile growth

      39. Award wins and avoiding growing pains

      40. Chief Revenue Officer joins Apadmi to support continued growth

      41. Domino’s Pizza dominates the digital fast-food landscape with launch of new app

      42. Everything You Missed From Our Voice Technology Event

      43. Fantastic new Edtech app gets great recognition from Apple

      44. From Field To Fan: How Sport Is Reinventing Its Relationship With The People That Matter Most

      45. Judopay and Apadmi form new partnership to deliver exceptional mobile experiences

      46. Making sure digital delivers for you

      47. Mobile experience shakes up gig economy with GigPig

      48. MoveStreets selects innovation partner Apadmi to move the PropTech market

      49. New leadership sets Apadmi up for Benelux growth

      50. Shared success with Very and Co-op

      51. Short film with NHS Blood and Transplant showcases the life-saving impact of technology

      52. The Future Of Connected Devices

      53. The Mobile Company becomes Apadmi

      54. The return of APADFEST!

      55. The Wonder Weeks has been nominated again for App of the Year!

      56. Top Sri Lankan supermarket Keells leads the way in loyalty with new Apadmi-built app

      57. Transforming Digital Health through Data

      58. Turning the UK pink and digitising organ donation

      59. Using tech to enrich sponsorships

      60. Warsaw event explores how to maximise mobile to reach real potential

      61. We’re Northcoders’ first Curriculum Partner!

      62. What our new office space means for us, our clients and you

    5. Resources

      1. 2024 Financial services app report: Uncovering mobile user habits and attitudes

      2. App Champions Index 2025

      3. Digital Accessibility in 2025

      4. Digital customer loyalty report 2024

      5. Digital customer loyalty report 2025

      6. Finance app report 2026

      7. Mobile Tech Trends Report 2026

      8. Optimising your mobile strategy: The Retail Edition

      9. Putting the power in the hands of UK shoppers: A retail apps survey

      10. Travel Apps Report 2026

      11. Who’s driving the digital change in financial services?

  8. LP Een loyalty programma opzetten

  9. Manchester | How to find us | Page

  10. Maximising mobile: How apps are driving retail success

  11. Mobile app development in Manchester

  12. Mobile app development London

  13. Page | Event | Staying afloat in the sea of data

  14. Page | Event | The future of tech

  15. Page | Event | The problem-solving power of technology

  16. Page | PPC Technology that moves

  17. Privacy Policy

  18. Retail Expertise (Shoptalk Page)

  19. Retail mobile app developers | PPC Page

  20. Retail Pdf page

  21. Retail Technology Show Landing Page

  22. Sectors

    1. Sectors | Utilities

    2. Sectors | Financial Services

    3. Sectors | Healthcare

    4. Sectors | Media

    5. Sectors | Retail

    6. Sectors | Sport

    7. Sectors | Telco

    8. Sectors | Travel and Tourism

  23. Services

    1. Accessibility

    2. App audit

    3. App Store Optimisation

    4. App store promotion

    5. Community management

    6. Complex system integrations

    7. Data science and analytics

    8. Digital transformation

    9. Innovation

    10. Mobile app development

    11. Monitor, support and maintain

    12. Product optimisation and conversion

    13. Product strategy

    14. Team augmentation

    15. Technology strategy

    16. User research

    17. UX and UI design

    18. Website development

  24. Sustainability at Apadmi

  25. Tech Stack Overview

  26. Terms of Use

  27. Undergraduate programme

  28. Why Apadmi

    1. Careers

      1. Brand Designer

      2. CRO Consultant

      3. Growth Manager

      4. Growth Manager

      5. Lead Mulesoft Engineer

      6. Principal Technical Lead

      7. Sales Manager

      8. Senior Data Engineer

      9. Senior UX/UI Designer

    2. Our People | Why Apadmi

      1. Adam Fleming

      2. Andrea Bailey

      3. Apadmi Development Team

      4. Emma Casson

      5. Garry Partington

      6. Gary Butcher

      7. Greg Robinson

      8. Ian Venables

      9. Jake Sargent

      10. Jasper van de Luijtgaarden

      11. Keeley Lee

      12. Ken McPherson

      13. Laura Herbert

      14. Marcus Hadfield

      15. Mark Collin

      16. Martha Hughes

      17. Matt Harney

      18. Matt Hunt

      19. Nick Black

      20. Rebecca Stephenson

      21. Roger Rosweide

    3. Our Story | Why apadmi

    4. Page | Why Apadmi | Our approach

    5. Why Apadmi | Our Awards

    6. Why Apadmi | Our Partners

      1. Partnerships | Amazon Alexa & Apadmi

      2. Partnerships | AWS & Apadmi

      3. Partnerships | CIFAS

      4. Partnerships | EE & Apadmi

      5. Partnerships | Judopay

      6. Partnerships | Mendix & Apadmi

      7. Partnerships | Microsoft & Apadmi

      8. Partnerships | Pennies

      9. Partnerships | Softcat & Apadmi

  29. Work

    1. Argos

    2. Argos Financial Services - App Accessibility Project

    3. BBC iPlayer Radio

    4. Big Issue North

    5. Charles Stanley

    6. Chelsea FC

    7. Chetwood Financial

    8. Co-op

    9. Co-op Health

    10. Co-op Optimisation

    11. De Lijn

    12. Domino's

    13. Dunnes Stores

    14. Ebury

    15. Event UK

    16. Fokker Services

    17. GigPig

    18. iD Mobile

    19. Intratuin

    20. Keurslager

    21. Lexus

    22. McCain

    23. My First Five Years

    24. Newsbit

    25. NHS - DonorPath

    26. NHS - TransplantPath

    27. SailGP

    28. Spenn

    29. Sykes Cottages

    30. TalkTalk

    31. The Drum

    32. The Very Group

    33. The Wonder Weeks

    34. Unite Students

    35. United Utilities

    36. VanOord

    37. Vodafone

    38. Waterkaarten

    39. Wattbike

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